Follow the steps below to set up SPF and DKIM for Mailchimp, AKA email domain authentication, so that your marketing emails are more likely to reach the inbox.

How to set up SPF and DKIM for Mailchimp:

Verify your domain

Mailchimp requires you to verify that you own the domain before you can…

When you first set up Amazon SES to send emails, you may find there is a "Via amazonses.com" warning for the email in the recipient's mailbox.

This warning means you haven't authorized Amazon SES to deliver emails for you, so the mailbox provider considers that sent from Amazon SES instead of your…

Sender Policy Framework (SPF) plays an important role in modern-day email authentication, along with DMARC and DKIM. It helps prevent emails from unauthorized senders from landing in the inbox.

We are going to present a comprehensive guide to SPF in this article…

"SPF PermError: too many DNS lookups" is a common error seen in many SPF implementations. When an often overlooked SPF 10-DNS-lookup limit is exceeded, an SPF PermError, aka SPF permanent error, is returned. SPF PermError's can affect your email deliverability…

Can you have multiple SPF records on a single domain? The answer is no: a domain MUST NOT have multiple SPF records, otherwise SPF fails with PermError.

An SPF record is a TXT record in the DNS starting exactly with "v=spf1", followed by an array of mechanisms and/or modifiers…

The advent of DMARC (Domain-based Message Authentication Reporting and Conformance) enables businesses to thwart email spoofing attacks and improve email deliverability. Not only can a DMARC implementation with a p=reject policy block all unauthorized emails via a domain, but also it delivers 100% l…