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20th Feb 2024
什么是 BIMI:BIMI 全解释

本文解释什么是 BIMI,如何实施 BIMI 来提升邮件可信度,增加互动率,以及改善邮件抵达率和打开率。

什么是 BIMI?

BIMI 是 Brand Indicator for Message Identification 的简称,它允许域名管理者和邮件客户端协作以在邮件中显示品牌标志。

为什么要用 BIMI?

没有 BIMI 的话,邮件客户端只会显示一个通配的占位符标志和品牌首字母。除了通过查看品牌名称,邮件接收者可能无法轻易地识别您的品牌。

但是,一旦 BIMI 实施之后,品牌标志将会在邮件中显示,这可以提升品牌识别度。

下面图片对没有 BIMI 的邮件和激活 B…

BIMI

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