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Email is easy to spoof and users can’t tell a real message from a fake one. Trust is compromised when a brand's domain is spoofed. DMARC addresses these issues, helping email senders and receivers work together to better secure emails, protecting users and brands from painfully costly abuse.
DMARC is a way to make it easier for email senders and receivers to determine whether or not a given message is legitimately from the sender, and what to do if it isn’t. This makes it easier to identify spam and phishing messages, and keep them out of peoples’ inboxes.
First, DMARCLY will provide you with a DMARC record. Then you set up your domain DNS with the record. After that, data will drip in gradually. The data will be rendered as pretty charts in the DMARCLY dashboard to give you insights which you can take actions on. After you reach p=reject status, maintain active monitoring to make sure everything is fine.
End users (email recipients) don’t have to do anything for DMARC to work. Once domain owners (brands) set up DNS settings with DMARCLY, DMARC starts collecting feedback data. This process is completely transparent to end users.
DMARC specifies a way to be confident whether a given message really came from the source it claims to have come from. It doesn't say anything per se about whether or not that source is trustworthy. So, in general you should expect that messages will still be scanned by a spam filter, and subject to rate limits, etc.
Simply log in to the dashboard, go to Account/Subscriptions, the click Cancel, and you are done!